Writing a Powerful LinkedIn Summary


A LinkedIn membership, free or premium, is a must have for today's job seeker because head hunters are flocking to LinkedIn to recruit candidates for open positions. A significant part of the LinkedIn profile is the summary section. To get the most out of your summary don't reiterate information that is on your resume, but look for a different angle to flesh out the same background in two paragraphs. This part will take time if you aren't a wordsmith so don't be surprised or get discouraged if it takes you a couple of days to come up with compelling verbiage.
 
Once you have written the introductory paragraphs, choose three successes from the last ten to fifteen years of your career to showcase. Finally to round out the summary, include a closing paragraph. Let's take a look at a sample summary Linkedin you can use as a model.

James Malinchak's Deprogramming Societies Myths Concerning Money

By Troy Dickson


Overcoming the 'money equals greed' myth can be tough. Your parents and your parent's parents probably were lead to believe the same myth that they handed down to you. Somehow society has accepted the myth that people who are for their gifts and talents and compensated well are greedy unethical people. However, that is not true. Each one of you likely knows people who are good wholesome people who also happen to be wealthy. Being a saver, being financially savvy does not make a person greedy or unethical. Therefore, I am going to show you how we get programmed from society and hopefully help you overcome that myth.

Myth #2: Making a lot of money means you are greedy or unethical.

No, making a lot of money doesn't mean that you are greedy or unethical. It does mean that you are passionate about your talents, skills, and abilities. It means that you learned to master a particular area of knowledge, and you learned to do it better than 99% of people out there. Therefore, you've earned financial rewards because of it. Is it greed or is it just desire to avoid eating Top Ramen noodles for dinner anymore because you cannot afford anything else? Take me, for example, is it greed and is it unethical that I'm jazzed up because I know my stuff will help people? Is it greed or unethical that I'm not going to let them settle for anything less than they are capable of becoming. Is it greed or unethical that I'm going to darn well make sure that they get my service or product in their hands because they don't even realize how important it is to have it yet?

Once they have my stuff, and once they go through it, and they experience the results, I am proud to know that their lives are and I am confident about those facts since I have seen it happen over and over again. They come back to me over and over again to say, "You know what? I did not want this book, but I'm so glad I invested the $10 in the book because, man, page 37 changed my life." That makes me happy; that makes me proud and makes me want to make sure that I let people know how important it is for them to invest in themselves by investing in my products.

If you don't do something that gets them over that little line that's holding them back, assuming your heart is in the right place, and assuming you know that this is going to help people, you're doing the world a disservice. Let me ask you a question. How many of you believe in your message? Whatever it is; I don't care what it is; How many of you know that it helps people and serves them if they can just get it? Then, I'd expect that you feel an obligation to make sure people receive your message so that they could better their lives.

I hear this quite frequently. "If they just understood how much I wanted them to be helped by this." Yeah, they'd be helped tremendously, so you're NOT doing them a disservice by not offering it to them. You're doing them a disservice by not convincing them to take your products just because they don't even understand how important the products are them, yet. This is where you have to shift your thinking, it's not about selling, it's about making sure people get what will make their lives better. Therefore, shift out of the 'money equals greed' mindset and change the myth to the truth. The truth is that if you don't convince people to invest in their futures you're creating the real greed because you're holding information back from them.




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