Writing a Powerful LinkedIn Summary


A LinkedIn membership, free or premium, is a must have for today's job seeker because head hunters are flocking to LinkedIn to recruit candidates for open positions. A significant part of the LinkedIn profile is the summary section. To get the most out of your summary don't reiterate information that is on your resume, but look for a different angle to flesh out the same background in two paragraphs. This part will take time if you aren't a wordsmith so don't be surprised or get discouraged if it takes you a couple of days to come up with compelling verbiage.
 
Once you have written the introductory paragraphs, choose three successes from the last ten to fifteen years of your career to showcase. Finally to round out the summary, include a closing paragraph. Let's take a look at a sample summary Linkedin you can use as a model.

James Malinchak And Joe Martin's The Treatment For The Great Tongue Tied

By Stanton Harper


From time to time, you'll find it tough to initiate or rekindle a contact, particularly when it comes to writing. Do not worry, the hardest part is getting started. We have decided to give you a few primers to help you develop momentum for certain situations. We'd recommend using these primers with E-mail because the medium is informal and there is a quicker response time. As always, feel free to change or expand on any of the scripts listed.

Situation: You've been out of touch

Hi ___________,

Hope all is well. I was just at the computer doing a little work when I suddenly thought about you. Please forgive me for not keeping in touch. They say that the best way to appreciate something is to imagine yourself without it. I want you to know that I value and appreciate your friendship. I promise to try and do a better job of staying in touch.

When you have a chance, please write or call me to tell me how you are doing.

Your Friend,

Situation: You have been out of touch.

Hi ___________,

I know it is been a while since you have heard from me, but that doesn't mean I haven't been thinking about you.

P.S. You'll be hearing from me more often.

Situation: Holiday Greetings (when it is too late to send a card)

Hello ___________

Just thought I'd drop you a line to wish you and your family a safe and joyous holiday season. I want you to know that I appreciate your friendship.

Your Friend,

Situation: To keep the lines of communication open

Hi ___________,

I hope everything is going well. I have not talked to you in awhile, so I was just writing to say hello. If you have any GREAT news about anything that you're doing (or if there is anything I can do to help), please let me know.

Your Friend,

Situation: To help a contact

Hello _____________

I just came across some information that I thought may interest you. Either give me a call or E-mail me with a convenient time that I can reach you. I'll talk to you soon.

Your Friend,

You have Made Contact, Now What? Now that you have taken action to build momentum towards establishing and rekindling relationships with certain contacts, what should you do when you follow up? Let's start with four things you should not do:

* Don't ask for anything from your contact, until you do something for them first (that includes asking for a job and personal favors).

* Don't make your contacts feel guilty about not helping you.

* Do not lie to your contacts about what you could do for them.

* Don't bargain with your contacts (i.e., I will scratch your back if you scratch mine).

However, once you have successfully established a contact, feel free to use any of the following phrases to start the relationship-building process. To get advice/help say, "Hello Sue, I was just calling to get your advice on something. Do you have a minute?"

People love to give advice (especially in an area where they feel like an expert). Give them the spotlight and watch how you instantly build rapport with them. To request information say, "Hi Mike, I'm coming to (their city or town) for a few days, and I do not have a clue on where to go or what to do. Can you offer some recommendations?" This is a wonderful way to get a contact to offer to be your personal tour guide. Even if your contact does not offer to show you around town, he or she will usually be happy to make recommendations because you are making the contact feel like an expert.

To invite somebody to lunch say, "Hello Jill, I haven't talked to you in a while, but was wondering if you're free for lunch tomorrow? It'd be my treat." It's difficult to turn down a free lunch for 2 reasons: (1) it's FREE; and, (2) most people think it's rude to do so. Even if the client is busy and can't oblige, just asking increases your "professional stock" with that person. To send some information say, "Hi Sam, I recently came across some information that might be beneficial to you. I just wanted to touch base before I mailed it to you."

This strategy is to endear you to your contacts. Like you, most professionals are looking to get ahead and take charge of their careers. Being on top of what is going on and improving your professional skills are important to your success. Sending helpful information to your contacts shows that you're serious about career development, concerned about helping other people, understand what other people need and want, and that you are truly a friend. You can't beat those benefits.

In every one of these examples, you subconsciously invite your contacts to help you keep in contact with them. All of this is without applying pressure or sounding desperate. Again, networking is an art form and art necessitates the touch of finesse. "All successful people in business have something in common. They understand the value of building and maintaining a network of quality contacts!" -Joe Martin & James Malinchak




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